Aluram Daily Shampoo 60ml embraces powerfully plant-driven, modern and clean formulas, free from ingredients which are harmful to your hair and the environment.

Starting with a base of richly hydrating Coconut Water, Aluram Daily Shampoo is infused with the nourishment powerhouse of Marula Oil, packed with nourishing fatty acids, antioxidants and macro-nutrients. Suitable as a daily, lightweight shampoo for fine to medium hair.

Vegan, sulphate free, gluten free, paraben free, silicone free and colour safe.

Made with care in the USA.

Aluram Daily Conditioner 60ml embraces powerfully plant-driven, modern and clean formulas, free from ingredients which are harmful to your hair and the environment.

Starting with a base of richly hydrating Coconut Water, Aluram Daily Conditioner is infused with the nourishment powerhouse of Marula Oil, packed with nourishing fatty acids, antioxidants and macro-nutrients. Suitable as a daily, rich conditioner for fine to medium hair.

Vegan, sulphate free, gluten free, paraben free, silicone free and colour safe.

Made with care in the USA.

Protect your hair from direct heat styling and eliminate frizz and static with Thermal Activated Technology.

Affinage Professional Thermal Protectant seals and smoothes follicles upon application to prevent heat damage from hair styling tools. Containing Marula Seed Oil which is rich in Omega-9, and Avocado Extract which is loaded with vitamins A, B5 and E, this spray is highly effective in healing, moisturising and nourishing hair and scalp.

Good for all hair types.

Leave-in cuticle sealer providing long lasting hydration and thermal protection for soft, manageable hair. Luxurious cream formulation containing Ylang Ylang as a natural conditioning ingredient to reduce breakage and replenish moisture for lustrous shine.

12 reasons to love your blonde, grey and highlighted hair. 12Reasons Purple Shampoo rids hair of unwanted yellow and brass tones, while boosting essential hydration and nourishment.
The transformational ability of 12Reasons: Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build-up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and wont weigh hair down.

12 reasons to love your blonde, grey and highlighted hair. 12Reasons Purple Conditioner rids hair of unwanted yellow and brass tones, while boosting essential hydration and detangling. The transformational ability of 12Reasons: Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build-up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and wont weigh hair down.

Cleanse and smooth unruly hair with 12Reasons Marula Oil Shampoo! Restorative Marula Oil transforms unmanageable, frizzy hair into smooth and silky hair that looks and feels luxurious. Fruit and Seed Oils add softness and shine. Fly-aways are a thing of the past with 12Reasons Marula Oil hair care!
Experience the transformational ability of 12Reasons. Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and wont weigh hair down. 12Reasons for exquisite hair!

Cleanse and smooth unruly hair with 12Reasons Marula Oil Shampoo! Restorative Marula Oil transforms unmanageable, frizzy hair into smooth and silky hair that looks and feels luxurious. Fruit and Seed Oils add softness and shine. Fly-aways are a thing of the past with 12Reasons Marula Oil hair care!

Experience the transformational ability of 12Reasons. Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and wont weigh hair down. 12Reasons for exquisite hair!

Deeply nourishing 12Reasons Marula Oil Hair Treatment Mask brings vital hydration to frizzy, unmanageable hair. Gentle Marula Oil smooths and hydrates dry hair whilst Fruit and Seed Oil bring added shine and softness. Transform unmanageable frizz into smooth, luxuriously silky hair!

Experience the transformational ability of 12Reasons. Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and wont weigh hair down. 12Reasons for exquisite hair!

12Reasons Marula Oil Serum adds brilliant shine to frizzy hair whilst smoothing fly-aways for a soft, sleek look. Gentle Marula Oil smooths and hydrates dry hair whilst Fruit and Seed Oil bring added shine and softness. Transform unmanageable frizz into smooth, luxuriously silky hair!

Experience the transformational ability of 12Reasons. Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and wont weigh hair down. 12Reasons for exquisite hair!

Nourish dry hair and kick frizz to the kerb with 12Reasons Marula Oil Conditioner! Frizzy hair is deeply hydrated, leaving hair silky-smooth and feeling luxurious. Fruit and Seed Oil add softness and shine, taming unmanageable hair by intensely moisturising to smooth frizz.

Experience the transformational ability of 12Reasons. Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and wont weigh hair down. 12Reasons for exquisite hair!

Banish breakage! 12Reasons Keratin Shampoo gently cleanses and restores strength to damaged and over processed hair. Formulated with Hydrolysed Keratin which is rich in Amino Acids to protect and fortify damaged hair. Macadamia Oil brings softness and shine back to dull and damaged hair. Hair is brought back to gorgeous health in no time!

Experience the transformational ability of 12Reasons. Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and wont weigh hair down. 12Reasons for exquisite hair!

Keratin Hair Treatment Mask helps to deeply restore and revitalise damaged and over processed hair to help prevent breakage. Formulated with Hydrolysed Keratin which is rich in Amino Acids to protect and fortify damaged hair. Macadamia Oil brings softness and shine back to dull and damaged hair. Hair is brought back to gorgeous health in no time!

Experience the transformational ability of 12Reasons. Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and wont weigh hair down. 12Reasons for exquisite hair!

12 Reasons Keratin Hair Serum smooths and adds shine to damaged and over processed hair to help prevent frizz. Formulated with Hydrolysed Keratin which is rich in Amino Acids to protect and fortify damaged hair. Macadamia Oil brings softness and shine back to dull and damaged hair. Hair is given gorgeous shine in no time!

Experience the transformational ability of 12Reasons. Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and wont weigh hair down. 12Reasons for exquisite hair!

Restore strength to damaged, over processed hair and say bye-bye breakage! 12Reasons Keratin Conditioner is formulated with hydrolysed Keratin which is rich in Amino Acids to protect and fortify damaged hair. Macadamia Oil brings softness and shine back to dull and damaged hair. Hair is brought back to gorgeous health in no time!

Experience the transformational ability of 12Reasons. Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and wont weigh hair down. 12Reasons for exquisite hair!

The transformational styling ability of 12Reasons. Add definition with a soft, natural look and feel. 12Reasons Creative Styling Creme nourishes hair while controlling frizz and boosting volume, leaving hair styled to perfection. Hair is nurtured by 12Reasons to look and feel its absolute best, giving you 12 reasons to love your style every single day.

The transformational curl ability of 12Reasons. Moisturise, condition, volumise and eliminate frizz for sleek, natural looking curls and waves. 12Reasons Creative Curl Creme provides nourishment for parched locks while amplifying curls and waves. Hair is nurtured by 12Reasons to look and feel its absolute best, giving you 12 reasons to love your curls every single day.

Argan Oil Shampoo transforms dry, distressed hair with moisturising and smoothing Argan Oil. Hydrating Coconut and Avocado Oil bring extra moisture, leaving dry and lacklustre hair looking luminous. This gentle shampoo revives and restores without impacting colour, softly cleansing and very hydrating.

Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and wont weigh hair down. 12Reasons for exquisite hair!

Argan Oil Shampoo transforms dry, distressed hair with moisturising and smoothing Argan Oil. Hydrating Coconut and Avocado Oil bring extra moisture, leaving dry and lacklustre hair looking luminous. This gentle shampoo revives and restores without impacting colour, softly cleansing and very hydrating.

Deeply hydrate dry hair with 12Reasons Argan Oil Hair Treatment Mask! Nourishing Argan Oil is combined with rich Avocado and Coconut Oil to soften and moisturise dry and dull hair. Revitalising, moisturising and deeply conditioning, 12Reasons Argan Oil Hair Treatment Mask brings vital hydration back to dry hair. Lacklustre hair is transformed in just 10 minutes, becoming luminous and hydrated.

Experience the transformational ability of 12Reasons. Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and wont weigh hair down. 12Reasons for exquisite hair!

12Reasons Argan Oil Hair Serum transforms dry, dull and frizzy hair, restoring moisture and shine, and eliminating frizz. Richly nourishing Argan Oil deeply hydrates dull hair, while Coconut and Avocado Oils add extra moisture for smoothness and shine. Dry, unmanageable hair will be left smooth and protected from humidity!

Experience the transformational ability of 12Reasons. Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and wont weigh hair down. 12Reasons for exquisite hair!

12Reasons Argan Oil Conditioner deeply conditions distressed hair with moisturising and smoothing Argan Oil. Hydrating Coconut and Avocado Oil bring extra moisture, leaving dry and lacklustre hair looking luminous. Moisturising and gently detangling, 12Reasons Argan Oil Conditioner brings vital hydration to dry hair without impacting colour.

Experience the transformational ability of 12Reasons. Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and wont weigh hair down. 12Reasons for exquisite hair!

Oh, so heavenly curls! We love DESIGNME BOUNCE.ME Curl Balm, the unique curl balm delivering intense hydration and nourishment to prevent the dreaded frizzies. This leave-in conditioning cream is infused with nutrient-rich argan oil to nourish, condition, combat frizz and protect hair from heat damage. The result? Longer-lasting, bouncy curls with luscious shine. Sulphate-free, salt-free, paraben-free, gluten-free and cruelty-free.

Our nourishing detangler provides a protective shield against heat damage and primes curls for a perfect frizz-free finish. Use it to seal every strand, fight tangles, and make curls more manageable. Our high-performance Anti-Frizz Nano Technology with a protein derived from silk seals the cuticle to form a barrier that locks in moisture and locks out humidity. Natural oils (Grapeseed, Sweet Almond, Macadamia Nut, Coconut, Argan, and Safflower) nourish and moisturize curls, while a dedicated UV filter helps protect against damage from heat styling and environmental aggressors.

The result: defined, shiny, controlled curls-in any climate.

Our unique sulfate-free formula gently cleanses and helps curls look more defined, creating the perfect frizz-free foundation.

The unique sulfate-free formula keeps hair's cuticle sealed to lock nourishing moisture in, and frizz-causing humidity out. Our advanced blend of emollients (Shea Butter, Murumuru Butter) and Ceramides helps repair the cuticle and smooth its surface. Our high-performance Anti-Frizz Nano Technology with a protein derived from silk seals the cuticle to form a barrier against frizz. A dedicated UV filter helps protect against damage from environmental aggressors.

The result: defined, shiny, controlled curls-in any climate.

Featherlight Styling Cream defines curls and defends against frizz with ultra-light and pillow-soft hold. A special blend of lightweight humectants and natural oils (Meadowfoam Seed, Olive and Soybean) nourishes hair while flexible styling polymers weightlessly define curls. Anti-Frizz Nano Technology with Sericin, a protein derived from silk, seals the cuticle to form a barrier that locks in moisture and locks out humidity. A dedicated UV filter helps protect against damage from environmental aggressors.

The results: Soft, no-feel hold that wont weigh your hair down. Frizz-free, consistently defined curls that lastin any climate.

Meet the eco-friendly shine brush infused with coconut oil. WetBrush Go Green Shine Brush in Orange moisturises hair for up to 6000 strokes. The coconut oil infused cushion deeply conditions hair strands, smoothing the cuticle and locking in moisture.

Cruelty-free, synthetic boar bristles distribute natural oils, leaving hair shiny and smooth. Ultra-soft Wet Brush IntelliFlex bristles effortlessly detangle.

Equipped with ultra-soft Intelliflex bristles, it gently loosens knots and tangles, gliding effortlessly through the hair, causing 45% less breakage than ordinary brushes, and requiring 56% less effort. The handle has been manufactured from biodegradable plant starch which breaks down in landfill within 5 years.

*Do not use with a hair dryer, as heat may damage the bristles. Use the WetBrush Go Green Speed Dry instead.