Ouidad
“Curls have a language of their own.”
Ouidad is a brand for every curl type. Ouidad identified the four different curl types — Loose, Classic, Tight, and Kinky — and developed a signature line of products that complement each type. Because every curl needs the regimen that treats it right.
Ouidad collections:
Advanced Climate Control: lock in moisture, lock out humidity and prevent frizz with Anti-frizz Nano Technology.
Ultra-Nourishing: rich in natural oils, restoring essential moisture to dry or damaged curls.
Ouidad Whipped Curls Daily Conditioner & Styling Primer 241g
This rich, multitasking formula wraps each curl with intense hydration, using our healing Triple Olive Oil blend combined with Shea Butter and Glycerin to deeply moisturize and nourish. All curl types can use Whipped Curls as an intensive hydrating conditioner in the shower, while tight, kinky, or coarse curls will love it as a leave-in styling primer to smooth and define soft curls.
- Helps to restore essential moisture to dry, damaged, or dehydrated curls
- Leaves curls feeling soft and conditioned
- Can be used as a leave-in primer, or in the shower as a conditioner
- To use as a daily conditioner: Cleanse curls with your favorite Ouidad shampoo (to restore essential moisture, we suggest our Ultra-Nourishing Cleansing Oil). Apply Whipped Curls to wet hair. Leave on hair for 3-5 minutes, then rinse out thoroughly.
- To use as a styling primer: Apply to damp hair, comb through, and layer with your favorite Ouidad styler.
- Triple olive oil, shea butter, and glycerin: Deeply moisturize and nourish curls
- Green tea extract: Helps protect curls from environmental aggressors
Ouidad No Sweat Post-Workout Mist
Ouidad No Sweat Post-Workout Mist is a no-rinse formula that absorbs sweat and helps eliminate oils and salt buildup at your roots. The invisible, lightweight mist extends time between wash days with volcanic ash and silica that absorb sweat and odor, plus apple cider vinegar and bamboo extract which help refresh and balance your scalp. Great for after the gym or anytime you sweat, this refreshing mist cleanses at the roots. We recommend following with our Advanced Climate Control Featherlight Touch-Up Gel Cream, or Frizz Fighting Touch-Up Balm throughout the rest of your curls to add back definition and fight frizz.
- No-rinse formula that absorbs sweat and helps eliminate oils and salt buildup
- Invisible, lightweight mist
- Volcanic ash and silica that absorb sweat and odour
- Apple cider vinegar and bamboo extract help refresh and balance your scalp
- Great for after the gym or anytime you sweat
- Sulphate-free
- Paraffin-free
- Colour & Keratin safe
- To refresh sweaty strands, shake well and hold 6 inches from hair. Spray all over, focusing on your roots. Let it sit for 30 seconds, then gently shake out curls with your fingers. Cup curls to shape and revive. For finer hair textures, you can also diffuse to reshape curls faster. We recommend following with our Advanced Climate Control Featherlight Touch-Up Gel Cream, or Frizz-Fighting Touch-Up Balm throughout the rest of your curls to add back definition and fight frizz.
- Volcanic ash: Absorbs sweat and odor
- Apple cider vinegar: Renews and refreshes scalp and hair
- Bamboo extract: Natural antioxidants that calm and help balance the scalp
- Silica: Absorbs oil without residue
$61.20 $68.00
Ouidad Moisture Lock Leave-In Conditioner 250ml
- Creates a base layer of moisture to prime hair for styling
- Deeply hydrates curls with no greasy residue left behind
- Helps to seal hair's cuticle layer to prevent frizz and promote shine
- Place leave-in conditioner in the palm of hands and rub together. Gently run hands throughout wet or damp hair, spreading the conditioner. Keep application away from scalp to allow pores to breathe. Do not rinse out. If ends are still dry and frizzy after styling, apply as needed to hydrate curls and seal in moisture with high shine.
- Prickly pear cactus extract: Locks in moisture
- Green tea and vitamin B5: Help repair curls and add shine
- Arnica extract: Adds nourishment and hydration
$49.50 $55.00
Ouidad Advanced Climate Control Heat & Humidity Gel Medium Hold 75ml
- Anti-Frizz Nano Technology
- Heat and humidity gel with medium hold
- Defines curls while locking out humidity
- Touchable, flexible hold
- Perfect for all curl types
- Free from silicones, parabens, sulphates, mineral oil, phthalates, and petroleum
- No animal testing
- Made in the USA
- 75ml
- Apply Ouidad Advanced Climate Control Heat and Humidity Gel Medium Hold (step 4) using Ouidad's Rake & Shake technique: Divide damp hair into sections. Rake a 5c amount of gel through each section, using fingertips to seal and smooth cuticle from roots to ends. When finished hold the ends of hair in each section and shake to create curls. Let hair air-dry for more relaxed curls or blow-dry with a diffuser.
- For best results use in conjunction with Ouidad Advanced Climate Control Defrizzing Shampoo & Conditioner (step 1 & 2), and Ouidad Advanced Climate Control Detangling Heat Spray (step 3).
- Anti-Frizz Nano Technology: Formulated with sericin (a protein derived from silk) to lock in moisture and lock out humidity
- Shea and murumuru butters: Provide balanced moisture
- Wheat and soy proteins: Help repair, plump, and smooth the cuticle
- Ceramides: Lipids that boost hair health and increase elasticity
Ouidad Advanced Climate Control Heat & Humidity Gel Strong Hold 250ml
Anti-Frizz Nano Technology seals the cuticle to lock in moisture and lock out humidity and a dedicated UV filter helps protect against damage from environmental aggressors.
The result: Defined, shiny, controlled curls in any climate.
- Consistently defines uneven curl patterns with strong, long-lasting hold
- Locks out humidity and helps protect curls from heat and UV damage
- Prevents frizz, flyaways, and unwanted volume
- Divide damp hair into sections. Rake cream through each section, using fingertips to seal and smooth the cuticle from roots to ends. When finished, hold the ends of hair in each section and shake to create curls. Let hair air-dry or blow-dry with a diffuser.
- Anti-Frizz Nano Technology: Formulated with sericin (a protein derived from silk) to lock in moisture and lock out humidity
- Shea and murumuru butters: Provide balanced moisture
- Wheat and soy proteins: Help repair, plump, and smooth the cuticle
- Ceramides: Lipids that boost hair health and increase elasticity
Ouidad Advanced Climate Control Featherlight Styling Cream 168ml
The results: Soft, no-feel hold that wont weigh your hair down. Frizz-free, consistently defined curls that lastin any climate.
- Defines curls with ultra-light, pillow-soft hold wont weigh hair down
- Locks out humidity and helps protect curls from heat and UV damage
- Prevents frizz and flyaways
- Divide damp hair into sections. Rake cream through each section, using fingertips to seal and smooth the cuticle from roots to ends. When finished, hold the ends of hair in each section and shake to create curls. Let hair air-dry for more relaxed curls or blow-dry with a diffuser for more bounce.
- Anti-Frizz Nano Technology: Formulated with sericin (a protein derived from silk) to lock in moisture and lock out humidity
- Meadowfoam seed, olive, and soybean oils: Helps reduce breakage, soften hair, and lock in moisture
Ouidad Advanced Climate Control Defrizzing Conditioner 250ml
With our new Advanced Climate Control Defrizzing Conditioner, the fight against frizz starts in the shower. This unique formula hydrates curls and keeps hair's cuticle sealed to lock nourishing moisture in, and frizz-causing humidity out. Our advanced blend of emollients (Shea Butter, Murumuru Butter) and Ceramides helps repair the cuticle and smooth its surface. Our high-performance Anti-Frizz Nano Technology with protein derived from silk seals the cuticle to form a barrier against frizz. A dedicated UV filter helps protect against damage from environmental aggressors.
The result: defined, shiny, controlled curls-in any climate.
- Hydrates, nourishes, and helps to repair
- Locks nourishing moisture in and frizz-causing humidity out
- Encourages curl definition, creating the perfect frizz-free foundation
- Apply conditioner to freshly shampooed, damp hair, starting 1/8 inch from the scalp. Work through hair using a wide-tooth comb. Leave on for 3 minutes. Rinse. For best results, use after cleansing hair with Advanced Climate Control Defrizzing Shampoo. Style curls with Advanced Climate Control Detangling Heat Spray and Heat & Humidity Gel for lasting frizz protection.
- Anti-Frizz Nano Technology: Formulated with sericin (a protein derived from silk) to lock in moisture and lock out humidity
- Shea and murumuru butters: Provide balanced moisture
- Ceramides: Lipids that boost hair health, smooth the cuticle and increase elasticity
- Dedicated UV filter: Helps protect against damage from environmental aggressors
Ouidad Advanced Climate Control Detangling Spray 250ml
The result: defined, shiny, controlled curls-in any climate.
- Primes curls for a frizz-free finish
- Nourishes and detangles for more manageable curls
- Shields against heat, UV, and mechanical damage
- Shake well before spraying. Divide damp hair into sections. Spray on curls from mid-lengths to ends, and use a wide-tooth comb to detangle hair. Follow with Advanced Climate Control Heat & Humidity Gel.
- Anti-Frizz Nano Technology: Formulated with sericin (a protein derived from silk) to lock in moisture and lock out humidity
- Grapeseed, sweet almond, coconut, and argan oils: Nourish and condition hair for a smoother, softer texture
$45.90 $51.00
Ouidad Advanced Climate Control Defrizzing Shampoo 250ml
The unique sulfate-free formula keeps hair's cuticle sealed to lock nourishing moisture in, and frizz-causing humidity out. Our advanced blend of emollients (Shea Butter, Murumuru Butter) and Ceramides helps repair the cuticle and smooth its surface. Our high-performance Anti-Frizz Nano Technology with a protein derived from silk seals the cuticle to form a barrier against frizz. A dedicated UV filter helps protect against damage from environmental aggressors.
The result: defined, shiny, controlled curls-in any climate.
- Gentle, sulfate-free formula respects hair's natural protective barrier
- Helps establish curl definition, creating the perfect frizz-free foundation
- Safe for color-treated hair
- Gently massage through wet hair. Rinse thoroughly and follow with Advanced Climate Control Defrizzing Conditioner. Style curls with Advanced Climate Control Detangling Heat Spray and Heat & Humidity Gel for lasting frizz protection.
- Anti-Frizz Nano Technology: Formulated with sericin (a protein derived from silk) to lock in moisture and lock out humidity
- Ceramides: Lipids that boost hair health, smooth the cuticle and increase elasticity
- Dedicated UV filter: Helps protect against damage from environmental aggressors
$41.40 $46.00
Ouidad Advanced Climate Control Featherlight Styling Cream 10ml Sachet
The results: Soft, no-feel hold that wont weigh your hair down. Frizz-free, consistently defined curls that lastin any climate.
- Defines curls with ultra-light, pillow-soft hold wont weigh hair down
- Locks out humidity and helps protect curls from heat and UV damage
- Prevents frizz and flyaways
- Divide damp hair into sections. Rake cream through each section, using fingertips to seal and smooth the cuticle from roots to ends. When finished, hold the ends of hair in each section and shake to create curls. Let hair air-dry for more relaxed curls or blow-dry with a diffuser for more bounce.
- Anti-Frizz Nano Technology: Formulated with sericin (a protein derived from silk) to lock in moisture and lock out humidity
- Meadowfoam seed, olive, and soybean oils: Helps reduce breakage, soften hair, and lock in moisture
Ouidad Ultra-Nourishing Intense Hydrating Mask 30ml Sachet
- Apply to wet hair in sections. Leave on for 2 to 5 minutes. Rinse. For best results, use with Ouidad Ultra-Nourishing Cleansing Oil shampoo.
- Macadamia oil: Helps prevent breakage and brittleness
- Sunflower seed oil: Infuses deep moisture
- Argan oil: Reduces frizz while adding softness and shine
- Olive oil: Smooths hair
Ouidad Ultra-Nourishing Intense Hydrating Mask 230ml
- Apply to wet hair in sections. Leave on for 2 to 5 minutes. Rinse. For best results, use with Ouidad Ultra-Nourishing Cleansing Oil shampoo.
- Macadamia oil: Helps prevent breakage and brittleness
- Sunflower seed oil: Infuses deep moisture
- Argan oil: Reduces frizz while adding softness and shine
- Olive oil: Smooths hair
$62.10 $69.00
Ouidad Ultra-Nourishing Cleansing Oil Shampoo 250ml
Ultra-Nourishing Cleansing Oil mimics hair's natural oils to replenish essential moisture, as it removes dirt and build-up. Its sulfate-free formula helps nourish, rebuild, and protect curls in need of repair.
The result: supple, springy curls with healthy strength.
- Mimics hair's natural oils to cleanse and rehydrate dry, damaged curls
- Helps curls regain softness and shape
- Sulfate-free and safe for color-treated curls
- Use whenever curls require intense moisture. Gently massage through wet hair and scalp to cleanse, fortify and hydrate hair. Rinse with warm water, and follow with your favorite Ouidad conditioner (for even deeper hydration, we suggest our Whipped Curls Daily Conditioner & Styling Primer).
- Aa berry, passionfruit, meadowfoam seed, and rice bran oils: Improve hair health, boost shine, and restore essential moisture
- Silk proteins and coconut oil: Bind to the hairs cuticle for lasting hydration
- CR-4 Repair Complex: Formulated with mafura butter, kalahari melon seed oils, and fatty acids, it infuses curls with restorative moisture
$49.50 $55.00
Ouidad Tone It Away Purple Shampoo
- Deeply nourishing
- Strengthens & repairs
- Neutralizes brassy tones
- Sulphate-free
- Colour safe
- Vegan & Cruelty-free
- Massage into and distribute throughout wet hair to cleanse. Use as needed when looking to tone brass or eliminate unwanted yellow colors.
- Violet & Orchid Extracts: Purple extracts that counteract unwanted yellow tones and help to prolong color
- Cica & Rice Water: Work to strengthen curls and repair damage
- Coconut & Avocado Oils: Nourish, protect and work to repair curls
- Pro-vitamin B5 & Quinoa Protein: Helps to strengthen strands that may be damaged from heat styling or coloring
$55.80 $62.00
Ouidad Curl Tone Anti-Brass Conditioning Mask
Ouidad Curl Tone Anti-Brass Conditioning Mask is a deeply nourishing and luxurious treatment that works to strengthen curls and neutralize brassy tones between salon visits. This silicone-free mask is perfect for blondes, brunettes with highlights, or gray colors to neutralize any unwanted yellow tones. Formulated to deep condition curls to help repair damage caused by hair color with nourishing ingredients like coconut and avocado oils, shea butter, and vitamin E. Violet and orchid extracts enhance all highlights and lifted tones, while rice water also helps to strengthen strands
- Deeply nourishing
- Strengthens curls
- Neutralizes brassy tones between salon visits
- Deep conditions
- Repairs damage
- Silicone-free
- Sulphate-free
- Phthalate-free
- Paraben-free
- Petroleum-free
- Gluten-free
- Colour safe
- Vegan & Cruelty-free
- Apply to wet hair after cleansing, and spread evenly from roots to ends. Leave on for 5-7 min. and rinse. Use as needed, in place of your conditioner, when hair becomes brassy or dry. For best results, use with Tone it Away Purple Shampoo.
- Violet & Orchid Extracts: Purple extracts that counteract unwanted yellow tones and help to prolong color
- Rice Water: Helps to strengthen curls
- Coconut & Avocado Oils: Nourish, protect and work to repair curls
- Shea Butter & Vitamin E: Work hard to hydrate and deeply nourish
$72.00 $80.00
Ouidad Curl Shaper Plumping and Defining Cream
In 1984, Ouidad Wise opened the first hairdressing salon in New York City dedicated to curls. From behind the chair to fashion shows, Ouidad Wise was determined to empower others to let curls be curls. A signature product line soon followed and now Ouidad (pronounced: wee-dahd) excels globally in curl-specific hair care. With a customised, professional salon-quality approach to curl care, Ouidad products are formulated for every curl type - from loose curls and waves to spirals, tight curls and coils. Ouidad, the curl experts since 1984.
- Hydrating cream which builds body and definition
- Establishes curl memory for soft, natural-looking movement
- Soft hold and volume to enhance your curls
- Fights frizz all day
- Infused with pataua oil to moisturise and protect
- Glycerin penetrates to retain moisture
- Best for medium to thick hair textures
- Free from silicones, parabens, sulphates, mineral oil, phthalates, petroleum and gluten
- 266g
$55.80 $62.00
Ouidad Curl Shaper Moisturising Shampoo
In 1984, Ouidad Wise opened the first hairdressing salon in New York City dedicated to curls. From behind the chair to fashion shows, Ouidad Wise was determined to empower others to let curls be curls. A signature product line soon followed and now Ouidad (pronounced: wee-dahd) excels globally in curl-specific hair care. With a customised, professional salon-quality approach to curl care, Ouidad products are formulated for every curl type - from loose curls and waves to spirals, tight curls and coils. Ouidad, the curl experts since 1984.
- Cleanse curls while adding weightless hydration
- Wash away impurities and excess oil without stripping
- Restores your natural curl pattern
- Safflower, meadowfoam and rice bran oil moisturise and protect
- Pro-vitamin B5 strengthens, repairs and boosts shine
- Safe for colour-treated hair
- Free from silicones, parabens, sulphates, mineral oil, phthalates, petroleum and gluten
- 355ml
$61.20 $68.00
Ouidad Curl Shaper Double Duty Weightless Cleansing Conditioner
- As a co-wash: Massage it into your scalp. Run it through the rest of your hair before rinsing out.
- As a conditioner: After shampooing, apply to the mid-lengths to the ends using the Wide-Tooth Shower Comb. Leave on for three minutes before rinsing.
- Rice bran oil and resurrection flower: Increase moisture levels to help build curl memory
Ouidad Curl Miracle Treatment 118ml
In 1984, Ouidad Wise opened the first hairdressing salon in New York City dedicated to curls. From behind the chair to fashion shows, Ouidad Wise was determined to empower others to "let curls be curls". A signature product line soon followed and now Ouidad (pronounced: wee-dahd) excels globally in curl-specific hair care. With a customised, professional salon-quality approach to curl care, Ouidad products are formulated for every curl type - from loose curls and waves to spirals, tight curls and coils. Ouidad, the curl experts since 1984.
- Immediate frizz reduction for glass-like curls
- Shields against humidity and provides long-lasting frizz control with no heat application required
- Formulated with Anti-Frizz Nano Technology to lock moisture in and keep curls smooth and defined, no matter the weather
- Infused with Glass Curl Complex, a botanical-based polymer complex which strengthens, adds shine and shields against frizz for 24 hours
- Jojoba oil and green tea nourish and moisturise
- Enhances your natural curl pattern
- Heat protection up to 232 C
- Free from silicones, parabens, sulphates, mineral oil, phthalates and petroleum
- For all curl types
- Cruelty-free
- Size: 118ml
- Wash and condition hair as usual
- Divide wet hair into four sections
- Apply 23 pumps per section
- Comb through to distribute evenly
- Air-dry or diffuse to style
$50.40 $56.00
Ouidad Curl Immersion No-Lather Coconut Cream Cleansing Conditioner 500ml
- Removes dulling build-up and cleanses without stripping moisture
- Provides extreme nourishment and hydration
- Ideal for coarse and very dry hair
- Saturate hair thoroughly with lukewarm water. Divide hair into four sections and apply 3-8 pumps of Cleansing Conditioner per section, depending on hair length. Massage scalp with fingers and comb conditioner through curls with a wide tooth comb for even distribution. Leave on for 3-5 minutes and rinse.
Ouidad Botanical Boost Curl Energising & Refreshing Spray 250ml
- Energizes curls with lasting definition and uniformity
- No-residue formula won't weigh down curls
- Conditioning natural plant extracts hydrate hair
- For use on wet or dry hair. On wet hair, spray all over freshly washed, damp hair for additional moisture, especially before combing so curls have extra protection.
- On dry curls, to refresh late day, second-day or slept-in styles, spray all over hair and cup curls with the palms of your hands to instantly revive them. Curls will perk up and reform without frizz.
- Aloe Vera: Moisturizes and soothes the hair and scalp
- Rosehip and Centella Asiatica: Hydrate each strand from within
- Ginseng and Pro-vitamin B5: Helps protects hair from damage
Ouidad Advanced Climate Control Touch Up Gel Cream
In 1984, Ouidad Wise opened the first hairdressing salon in New York City dedicated to curls. From behind the chair to fashion shows, Ouidad Wise was determined to empower others to let curls be curls. A signature product line soon followed and now Ouidad (pronounced: wee-dahd) excels globally in curl-specific hair care. With a customised, professional salon-quality approach to curl care, Ouidad products are formulated for every curl type - from loose curls and waves to spirals, tight curls and coils. Ouidad, the curl experts since 1984.
- Lightweight styler for dry curls
- Combines the soft hold of a gel with the moisturising benefits of a cream
- Refreshes and extends your style
- Ideal for fine to medium hair textures
- Fortified with hyaluronic acid and pro-vitamin B5
- Sunflower seed, olive fruit and chia seed extracts provide lightweight nourishment
- Signature high performance Anti-Frizz Nano Technology with sericin forms an invisible barrier to block humidity and frizz
- Free from silicones, parabens, sulphates, mineral oil, phthalates, petroleum and gluten
- 100ml
$40.50 $45.00
Ouidad Advanced Climate Control Touch Up Balm
In 1984, Ouidad Wise opened the first hairdressing salon in New York City dedicated to curls. From behind the chair to fashion shows, Ouidad Wise was determined to empower others to let curls be curls. A signature product line soon followed and now Ouidad (pronounced: wee-dahd) excels globally in curl-specific hair care. With a customised, professional salon-quality approach to curl care, Ouidad products are formulated for every curl type - from loose curls and waves to spirals, tight curls and coils. Ouidad, the curl experts since 1984.
- Refreshes dry curls in between wash days
- A luxurious balm which repairs, prevents damage and fights frizz while refreshing on-the-go
- Packed with nourishing butters, shea and murumuru
- Infused with a lightweight blend of coconut, avocado, caster, argan and safflower oils
- Ideal for medium to thick hair textures
- Signature high performance Anti-Frizz Nano Technology with sericin forms an invisible barrier to block humidity and frizz
- Free from silicones, parabens, sulphates, mineral oil, phthalates, petroleum and gluten
- 56g
$45.00 $50.00
Ouidad Advanced Climate Control Heat & Humidity Gel Medium Hold
- Anti-Frizz Nano Technology
- Heat and humidity gel with medium hold
- Defines curls while locking out humidity
- Touchable, flexible hold
- Perfect for all curl types
- Free from silicones, parabens, sulphates, mineral oil, phthalates, and petroleum
- No animal testing
- Made in the USA
- 250ml
- Apply Ouidad Advanced Climate Control Heat and Humidity Gel Medium Hold (step 4) using Ouidad's Rake & Shake technique: Divide damp hair into sections. Rake a 5c amount of gel through each section, using fingertips to seal and smooth cuticle from roots to ends. When finished hold the ends of hair in each section and shake to create curls. Let hair air-dry for more relaxed curls or blow-dry with a diffuser.
- For best results use in conjunction with Ouidad Advanced Climate Control Defrizzing Shampoo & Conditioner (step 1 & 2), and Ouidad Advanced Climate Control Detangling Heat Spray (step 3).
- Anti-Frizz Nano Technology: Formulated with sericin (a protein derived from silk) to lock in moisture and lock out humidity
- Shea and murumuru butters: Provide balanced moisture
- Wheat and soy proteins: Help repair, plump, and smooth the cuticle
- Ceramides: Lipids that boost hair health and increase elasticity










































































