12Reasons
Vegan, Paraben & Sulphate FREE. Not tested on animals.
The 12 most important reasons for exquisite hair: cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build-up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and won’t weigh hair down.
Check out the 12Reasons collections to discover which ones best suit you:
Argan Oil: provides moisture and smoothness to distressed hair.
Keratin: protects damaged hair with the power of Keratin.
Marula Oil: gentle marula oil helps tames frizz and transforms unmanageable hair.
Purple: banish unwanted yellow tones on grey, blonde and highlighted hair.
12Reasons Marula Oil Shampoo 1L
Tame Frizz, Cleanse and Smooth
Cleanse and smooth unruly hair with 12Reasons Marula Oil Shampoo 1L! Restorative Marula Oil transforms unmanageable, frizzy hair into smooth and silky hair that looks and feels luxurious. Fruit and Seed Oils add softness and shine. Fly-aways are a thing of the past with 12Reasons Marula Oil hair care!
Experience the transformational ability of 12Reasons. Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and wont weigh hair down. 12Reasons for exquisite hair!
Experience the transformational ability of 12Reasons. Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and wont weigh hair down. 12Reasons for exquisite hair!
Features:
- Dry frizzy hair is smoothed and tamed
- Hydrating Marula Oil: controls frizz and fly-aways
- Argan Oil: restores and gently strengthens
- Fruit and Seed Oils: add softness and shine
- Colour safe
- Paraben and sulphate free
- Designed and formulated in Australia
- Vegan and not tested on animals
- Size: 1L
How To Use:
- Apply shampoo to wet hair. Massage then rinse. Follow with 12Reasons Marula Oil Conditioner or 12Reasons Marula Oil Hair Treatment Mask.
$62.10 $69.00
12Reasons Marula Oil Conditioner Travel 40ml
Banish Frizz with Marula Oil
Nourish dry hair and kick frizz to the kerb with 12Reasons Marula Oil Conditioner! Frizzy hair is deeply hydrated, leaving hair silky-smooth and feeling luxurious. Fruit and Seed Oil add softness and shine, taming unmanageable hair by intensely moisturising to smooth frizz.
Experience the transformational ability of 12Reasons. Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and wont weigh hair down. 12Reasons for exquisite hair!
Experience the transformational ability of 12Reasons. Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and wont weigh hair down. 12Reasons for exquisite hair!
Features:
- Dry frizzy hair is smoothed and tamed
- Hydrating Marula Oil: controls frizz and fly-aways
- Argan Oil: restores and gently strengthens
- Fruit and Seed Oils: add softness and shine
- Colour safe
- Paraben and sulphate free
- Designed and formulated in Australia
- Vegan and not tested on animals
- Size: 40ml
$5.40 $6.00
12Reasons Marula Oil Conditioner 1L
Banish Frizz with Marula Oil
Nourish dry hair and kick frizz to the kerb with 12Reasons Marula Oil Conditioner 1L! Frizzy hair is deeply hydrated, leaving hair silky-smooth and feeling luxurious. Fruit and Seed Oil add softness and shine, taming unmanageable hair by intensely moisturising to smooth frizz.
Experience the transformational ability of 12Reasons. Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and wont weigh hair down. 12Reasons for exquisite hair!
Experience the transformational ability of 12Reasons. Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and wont weigh hair down. 12Reasons for exquisite hair!
Features:
- Dry frizzy hair is smoothed and tamed
- Hydrating Marula Oil: controls frizz and fly-aways
- Argan Oil: restores and gently strengthens
- Fruit and Seed Oils: add softness and shine
- Colour safe
- Paraben and sulphate free
- Designed and formulated in Australia
- Vegan and not tested on animals
- Size: 1L
How To Use:
- Apply after 12Reasons Marula Oil Shampoo. Leave on for a few minutes then rinse.
$62.10 $69.00
12Reasons Marula Oil 3pc Travel Set
Banish Frizz On The Go With Marula Oil
Nourish dry hair and kick frizz to the kerb with 12Reasons Marula Oil 3pc Travel Set! Deeply hydrates frizzy hair, leaving it silky-smooth and feeling luxurious. Fruit and Seed Oils add softness and shine, taming unmanageable hair by intensely moisturising to smooth frizz.
Features:
- Hydrating formula controls frizz and fly-aways
- Restores and strengthens
- Adds wonderful softness and shine
- Colour safe
- Paraben-free
- Sulphate-free
- 100% vegan & cruelty-free
- Designed and formulated in Australia
Ingredients:
- Dry frizzy hair is smoothed and tamed
- Hydrating Marula Oil: controls frizz and fly-aways
- Argan Oil: restores and gently strengthens
- Fruit and Seed Oils: add softness and shine
Set Includes:
- Marula Oil Shampoo - 100ml
- Marula Oil Conditioner - 100ml
- Marula Oil Heat Protectant Spray - 60ml
$32.40 $36.00
12Reasons Marula Hydrate & Shine Gift Set
Tame Frizz, Hydrate & Shine
Cleanse and smooth unruly hair with the 12Reasons Marula Oil regime. Frizzy hair is deeply hydrated, leaving hair silky-smooth and feeling luxurious. Fruit and Seed Oil add softness and shine, taming unmanageable hair by intensely moisturising to smooth frizz with the shine serum for added shine whenever you need it.
Benefits:
- Suited to dry, damaged and frizzy hair
- Intensely moisturising to smooth frizz
- Hydrating Marula Oil: controls frizz and fly-aways
- Argan Oil: restores and gently strengthens
- Fruit and Seed Oils: add softness and shine
- Colour safe
- Paraben and sulphate free
- Designed and formulated in Australia
- Vegan and not tested on animals
Set Includes:
- 12Reasons Marula Shampoo 400ml
- 12Reasons Marula Conditioner 400ml
- 12Reasons Marula Serum 100ml
$53.10 $59.00
12Reasons Keratin Treatment Mask Sachet Display 12pc
Restore Hairs Radiance with Keratin
12Reasons Keratin Treatment Mask Sachets help to deeply restore and revitalise damaged and over processed hair to help prevent breakage. Formulated with Hydrolysed Keratin which is rich in Amino Acids to protect and fortify damaged hair. Macadamia Oil brings softness and shine back to dull and damaged hair. Hair is brought back to gorgeous health in no time!
Experience the transformational ability of 12Reasons. Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and wont weigh hair down. 12Reasons for exquisite hair!
Experience the transformational ability of 12Reasons. Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and wont weigh hair down. 12Reasons for exquisite hair!
Features:
- Intensely hydrating and strengthening for damaged hair
- Colour safe
- Paraben-free
- Sulphate-free
- 100% vegan & cruelty-free
- Designed and formulated in Australia
- Size: 12 x 50ml
Ingredients:
- Hydrolysed Keratin: contains Amino Acids to restore strength to each hair strand
- Macadamia Oil: adds softness and shine
- Avocado Oil: helps hydrates dull, damaged hair
- Hydrolysed Wheat, Soy and Corn Protein: nurtures dry, damaged hair and improves manageability
$93.60 $104.00
12Reasons Keratin Strengthen & Shine Gift Set
Restore Radiance with Keratin
The ideal gift for damaged and over processed hair. Banish breakage with the 12Reasons Keratin Oil Gift Set. Formulated with Hydrolysed Keratin which is rich in Amino Acids to protect and fortify damaged hair. Macadamia Oil brings softness and shine back to dull and damaged hair. Hair is brought back to gorgeous health in no time.
Benefits:
- Suited to dry and damaged hair
- Gently cleanses and adds strength to damaged hair
- Hydrolysed Keratin: contains Amino Acids to restore strength to each hair strand
- Macadamia Oil: adds softness and shine
- Hydrolysed Corn, Soy and Wheat Protein: nurtures dry, damaged hair and improves manageability
- Avocado Oil: helps hydrate dull, damaged hair
- Colour safe
- Paraben and sulphate free
- Designed and formulated in Australia
- Vegan and not tested on animals
Set Includes:
- 12Reasons Keratin Shampoo 400ml
- 12Reasons Keratin Conditioner 400ml
- 12Reasons Keratin Serum 100ml
$53.10 $59.00
12Reasons Keratin Shampoo 1L
Cleanse, Restore and Strengthen Damaged Hair
12Reasons Keratin Shampoo gently cleanses and restores strength to damaged and over processed hair. Formulated with Hydrolysed Keratin which is rich in Amino Acids to protect and fortify damaged hair. Macadamia Oil brings softness and shine back to dull and damaged hair.
Features:
- Gently cleanses and adds strength to damaged hair
- Hydrolysed Keratin: contains Amino Acids to restore strength to each hair strand
- Macadamia Oil: adds softness and shine
- Hydrolysed Corn, Soy and Wheat Protein: nurtures dry, damaged hair and improves manageability
- Avocado Oil: helps hydrate dull, damaged hair
- Colour safe
- Paraben and sulphate free
- Designed and formulated in Australia
- Vegan and not tested on animals
- Size: 1000ml
$62.10 $69.00
12Reasons Keratin Conditioner 1L
Restore Radiance with the Power of Keratin
Restore strength to damaged, over processed hair and say bye-bye breakage! 12Reasons Keratin Conditioner is formulated with hydrolysed Keratin which is rich in Amino Acids to protect and fortify damaged hair. Macadamia Oil brings softness and shine back to dull and damaged hair.
Features:
- Hydrating and strengthening for damaged hair
- Hydrolysed Keratin: contains Amino Acids to restore strength to each hair strand
- Macadamia Oil: adds softness and shine
- Avocado Oil: helps hydrate dull, damaged hair
- Hydrolysed Corn, Soy and Wheat Protein: nurtures dry, damaged hair and improves manageability
- Colour safe
- Paraben and sulphate free
- Designed and formulated in Australia
- Vegan and not tested on animals
- Size: 1000ml
$62.10 $69.00
12Reasons Keratin 3pc Travel Set
Restore Radiance On The Go
Restore strength to dry, damaged, over processed hair and say bye-bye breakage! 12Reasons Keratin 3pc Travel Set is formulated with hydrolysed Keratin which is rich in Amino Acids to protect and fortify damaged hair. Macadamia Oil brings softness and shine back to dull and damaged hair.
Features:
- Restores & strengthens dry or damaged hair
- Hydrating formula adds softness and shine
- Nurtures & improves manageability
- Colour safe
- Paraben-free
- Sulphate-free
- 100% vegan & cruelty-free
- Designed and formulated in Australia
Ingredients:
- Hydrolysed Keratin: contains Amino Acids to restore strengthen hair
- Macadamia Oil: adds softness and shine
- Hydrolysed Corn, Soy and Wheat Protein: nurtures dry, damaged hair and improves manageability
- Avocado Oil: helps hydrate dull, damaged hair
Set Includes:
- Keratin Shampoo - 100ml
- Keratin Conditioner - 100ml
- Keratin Heat Protectant Spray - 60ml
$32.40 $36.00
12Reasons Argan Oil Conditioner 1L
Deeply Hydrate Dry Hair
12Reasons Argan Oil Conditioner deeply conditions distressed hair with moisturising and smoothing Argan Oil. Hydrating Coconut and Avocado Oil bring extra moisture, leaving dry and lacklustre hair looking luminous. Moisturising and gently detangling, 12Reasons Argan Oil Conditioner brings vital hydration to dry hair without impacting colour.
Features:
- Argan Oil: restores and gently strengthens
- Coconut and Avocado Oil: hydrates and detangles dry hair
- Macadamia Oil: deep conditioning benefits
- Adds shine and eliminates frizz
- Colour safe
- Paraben and sulphate free
- Designed and formulated in Australia
- Vegan and not tested on animals
- Size: 1000ml
How To Use:
- Apply after 12Reasons Argan Oil Shampoo. Leave on for a few minutes then rinse.
$62.10 $69.00
12Reasons Argan Oil 3pc Travel Set
Deeply Hydrate Dry Hair On The Go
12Reasons Argan Oil 3pc Travel Set deeply conditions distressed hair with moisturising and smoothing Argan Oil. Coconut and Avocado Oil hydrate and provide extra moisture, leaving dry and lacklustre hair looking luminous. Moisturising and gently detangling, this set delivers vital hydration to dry hair without impacting colour.
Features:
- Hydrating & deeply nourishing
- Reduces frizz
- Adds brilliant shine
- Colour safe
- Paraben-free
- Sulphate-free
- 100% vegan & cruelty-free
- Designed and formulated in Australia
Ingredients:
- Argan Oil: restores and gently strengthens
- Coconut and Avocado Oil: hydrates and detangles dry hair
- Macadamia Oil: deep conditioning benefits
Set Includes:
- Argan Oil Shampoo - 100ml
- Argan Oil Conditioner - 100ml
- Argan Oil Heat Protectant Spray - 60ml
$32.40 $36.00
12Reasons Argan Moisturise & Shine Gift Set
Deeply Hydrate Dry Hair
The ideal gift for dry, lacklustre and distressed hair. Gently cleanse and deeply condition hair with the 12Reasons Argan Oil Gift Set. Hydrating Coconut and Avocado Oil bring extra moisture, leaving hair looking luminous. This gentle trio revives and restores without impacting colour, bringing vital hydration to dry hair.
Benefits:
- Suited to dry and damaged hair
- Gently cleanses and adds strength to damaged hair
- Hydrolysed Keratin: contains Amino Acids to restore strength to each hair strand
- Macadamia Oil: adds softness and shine
- Hydrolysed Corn, Soy and Wheat Protein: nurtures dry, damaged hair and improves manageability
- Avocado Oil: helps hydrate dull, damaged hair
- Colour safe
- Paraben and sulphate free
- Designed and formulated in Australia
- Vegan and not tested on animals
Set Includes:
- 12Reasons Argan Shampoo 400ml
- 12Reasons Argan Conditioner 400ml
- 12Reasons Argan Serum 100ml
$53.10 $59.00
12Reasons Absolute Wax Stick 12g
Absolute Taming
This is 12Reasons The Absolute Wax Stick. This 100% vegan wax stick instantly tames frizz and flyaways. Perfect for smooth and sleek styles, this wax stick delivers strong, all-day hold while hydrating strands. Glides effortlessly over hair for easy application without mess or fuss. No flakiness or stiffness. Great for on-the-go taming. Designed and formulated in Australia.
Features:
- Tames frizz and flyaways instantly
- Easy, no-mess application
- Hydrates hair while providing strong hold
- Perfect for smooth, sleek styles
- Great for on-the-go taming
- 100% vegan & cruelty-free
- Recyclable packaging
- Designed and formulated in Australia
- 12g
$27.00 $30.00
12Reasons Absolute Texturiser Powder Dark Brown 12g
Absolute Volume
This is 12Reasons The Absolute Texture Powder Dark Brown. Transform flat hair with instant volume and texture. Best for brunettes and darker hair colours, this precision powder sprays with no mess to deliver lasting volume without weighing hair down. All-day hold without stiffness. 100% vegan and never tested on animals, this powder is everything you need for easy texture and volume in seconds. Designed and formulated in Australia.
Features:
- Instant volume and texture
- Infuses colour
- Precision spray for zero mess
- All-day hold without stiffness
- Great for flat, limp hair
- Paraben-free
- Sulphate-free
- 100% vegan & cruelty-free
- Recyclable packaging
- Designed and formulated in Australia
- 12g
$27.00 $30.00
12Reasons Absolute Texturiser Powder Black 12g
Absolute Volume
This is 12Reasons The Absolute Texture Powder Black. Transform flat hair with instant volume and texture. Best for darker hair colours, this precision powder sprays with no mess to deliver lasting volume without weighing hair down. All-day hold without stiffness. 100% vegan and never tested on animals, this powder is everything you need for easy texture and volume in seconds. Designed and formulated in Australia.
Features:
- Instant volume and texture
- Infuses colour
- Precision spray for zero mess
- All-day hold without stiffness
- Great for flat, limp hair
- Paraben-free
- Sulphate-free
- 100% vegan & cruelty-free
- Recyclable packaging
- Designed and formulated in Australia
- 12g
$27.00 $30.00
12Reasons Absolute Leave In Conditioning Spray 300ml
Absolute Conditioning
This is 12Reasons The Absolute Leave-In Conditioning Spray. This versatile spray richly nourishes while adding beautiful smoothness and shine. Detangle, reduce frizz and hydrate all at once. 100% vegan and not tested on animals, this spray infuses the hair with nourishment, improving hairs condition and leaving it shining with vitality. Designed and formulated in Australia.
Features:
- Versatile leave-in conditioning spray
- Detangles and adds brilliant shine
- Smooths hair and prevents frizz
- Richly nourishes
- Hydrates and moisturises
- Paraben-free
- Sulphate-free
- 100% vegan & cruelty-free
- Recyclable packaging
- Designed and formulated in Australia
- 300ml
$26.10 $29.00
12Reasons Absolute Illuminator Coat Spray 300ml
The Absolute Illuminator
Experience the brilliance of 12Reasons Absolute Illuminator Coat Spray 300ml. Your ultimate defence against humidity, this spray delivers glossy, frizz-free hair with brilliant shine. Keep blow-dries sleek and smooth even in extreme humidity with this weightless, non-greasy formula. Boosted with ultra-nourishing marula oil, this spray helps improve the condition of hair. Sleek, shiny, smooth results which last! Designed and formulated in Australia.
Features:
- Powerful humidity defence
- Shine, smoothness and silkiness
- Long-lasting frizz control
- Keeps blow-dries sleek and in control
- Enriched with nourishing marula oil
- Weightless, non-greasy formula
- Recyclable packaging
- Paraben-free
- Sulphate-free
- 100% vegan & cruelty-free
- Designed and formulated in Australia
- 300ml
$28.80 $32.00
12Reasons Absolute Heat Protectant Spray 300ml
Absolute Defence
This is 12Reasons The Absolute Heat Protectant Spray. Supercharge your heat defence with transformational ingredients. Enriched with hydrolysed collagen, hydrolysed keratin, castor oil and coconut oil, this heat protectant is carefully crafted to defend against damage, dryness and frizz from within. Pump bottle delivers an ultra-fine mist so youll never apply too much. Use on wet or dry hair to protect hair from heat styling while infusing an uplifting fragrance. Generous 300ml size lasts styling session after styling session.
Features:
- Defends against heat damage
- Prevents dryness, reduces frizz and boosts hydration
- Pump delivers a consistent ultra-fine mist
- Apply to wet or dry hair
- Fresh, uplifting fragrance
- 100% vegan & cruelty-free
- Designed and formulated in Australia
- 300ml
Ingredients:
- Hydrolysed collagen strengthens and fortifies hair strands, improving elasticity and reducing breakage from styling
- Hydrolysed keratin repairs and reinforces hairs protein structure, helping to control frizz
- Coconut oil deeply nourishes and hydrates hair, leaving hair soft, silky and manageable
- Castor oil smooths the hair cuticle and helps protect hair from heat damage while boosting shine
$27.00 $30.00
12Reasons Absolute Curl Amplifier 236ml
Absolute Curls
This is 12Reasons The Absolute Curl Amplifier. Define and enhance curls with long-lasting hold and control. Humidity-proof hair and protect curls from frizz and flyaways. This styling cream deeply hydrates and conditions curls, enhancing shine and luminosity. A lightweight formula which never weighs hair down. Get the most out of curls and waves! Designed and formulated in Australia.
Features:
- Defines and enhances curls and waves
- Humidity-proofs hair
- Prevents frizz and flyaways
- Lightweight styling cream never weighs hair down
- Hydrates hair and boosts shine
- Long-lasting hold and control
- Paraben-free
- Sulphate-free
- 100% vegan & cruelty-free
- Recyclable packaging
- Designed and formulated in Australia
- 236ml
$27.00 $30.00
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